Revell

In the early 1940s, Lou Glasser, a California entrepreneur, founded an injection moulding company, Precision Specialties, to perform contract work for other manufactures. In the early 1950s Gowland and Gowland designed the famous 1/16 scale 'Highway Pioneers' line of cars, which were the first mass-produced plastic automotive kits and sold through Woolworth Dime Stores. In 1986 Odyssey Partners purchased Revell. Monogram was purchased by Odyssey at the same time and mould swapping occurred.

Hallmark cards purchased both plastic kit lines in 1994. In 1991 Odyssey purchased the Matchbox tooling from Lesney and ex-Matchbox kits were released under both the Revell and Monogram names. In 1996 Maquire and Partners bought the Revell and Monogram lines and within a year combined the names to make Revell/Monogram. This naming continued till 1999 when they were again divided. Alpha International purchased the entire line in 2001 and continues to produce the kits under two names.